Business idea and business plan development for a existing brand.
We redesigned the iconic Campari Soda Bottle in an ecofriendly and fresher design.

Turning it upside down we gave a glass function to the bottle.

In this way the packaging, useless and polluting after the use, become a useful, reusable and collectible glass.

TEAM Lorenzo Tutino, Simone Chiolerio.ecc
CLIENT  Politecnico di Milano, Economics course
KEY ACTIVITY Market research, concept design, budgeting, graphic