Red bull

Analysis of the brand’s identity and communication strategy.
Analysis of the brand’s competitive arena and the relations between the stakeholders.
Proposal for the next communication strategy and media mix.
Design of a new double packaging, introducing the value of sharing, social marketing and sound branding.

TEAM Lorenzo Tutino, Francesco Perrota, Dario Passaro , Tommaso Rota
CLIENT  Politecnico di Milano, Communication Design, Metadesign course
KEY ACTIVITYexperience design, concept design, communication strategy, graphic
YEAR  2008