Brioni is an Italian luxury clothing brand.
The brief was to create an app focused on building and maintaining an exclusive relationship with their customers, bringing the custom-made couture service into a mobile experience.
- Field research to understand user behavior and identify users’ needs
- Creation of personas, user journey maps, wireframes, UX flows and design stories
- Designing, prototyping and testing the final app, applying the brand’s corporate image to the UI
Interactive mock-up of the iOS app below.
All right reserved.
CLIENT Brioni s.p.a.
KEY ACTIVITY Research, Concept design, UX/UI, Product Design