Suit App

Brioni is an Italian luxury clothing brand.

The brief was to create an app focused on building and maintaining an exclusive relationship with their customers, bringing the custom-made couture service into a mobile experience.
Responsibilities include:

• Field research to understand user behavior and identify users’ needs
• Creation of personas, user journey maps, wireframes, UX flows and design stories
• Designing, prototyping and testing the final app, applying the brand’s corporate image to the UI

Interactive mock-up of the iOS app below.

All right reserved.

CLIENT  Brioni s.p.a.
KEY ACTIVITY  Research, Concept design, UX/UI, Product Design